Monday, 7 May 2012

Athletic models... Not surprised

So the Olympics hit London this summer, and surprise, surprise brands are picking up on this and using it as a way of promoting their products. I first saw this in Chanel's recent advertising which uses athletic models (androgyny at it's essence) on trapezes and using rings. Although not very original, credit where it is due- the photographs are pretty classy....

Another brand taking up the theme is Emporio Armani EA7 

Strong and fit, are the new skinny... Watch out for more of this trend in the run up to the Olympics!

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