Budgens is set to sell bricks of "Hope" alongside it's groceries in an attempt to make customers part with a little cash for a good cause.
The idea is genius. I would probably pick up one of the blocks (which is returned to the shelf- you don't "buy" it to keep it) and for the donation to be charged to my receipt than put my coppers in a charity box. There is probably great psychological reasoning behind it...
This scheme has been set up as there has been a dramatic slump in the amount people are giving to charity in light of the recession- people just are strapped for cash and are thinking about every pound that leaves their pockets.It is the idea that you are buying "hope" and you are doing it as part of your daily routine. You would think nothing of it. I think it is a great idea and one that could really take off- providing it is publicised and promoted accordingly. Innovation is the key here... success is now down to us the consumers!
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